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Treating Candidates Like VIPs to Win Talent

Cand Vip

Stephen Brown

So far in 2024 the UK has seen fewer new jobs coming onto the market, but in Engineering, Technology, Manufacturing and Science, the demand for talent remains high.

There are no additional people with the expertise industry requires, and in the current climate those talented people you need who are working for secure employers are currently sitting tight.

This means employers must go above and beyond to attract and retain the best talent, treating candidates like VIPs in this candidate-driven market, where skilled professionals still have their pick of opportunities. 

Let's explore why prioritising the VIP treatment for candidates is not just a nicety but a strategic imperative for winning great people with talent and ambition. 

1. Creating a Lasting Impression:

First impressions matter, and the recruitment process serves as the initial touchpoint between your business and potential employees. By treating candidates like VIPs from the moment they engage your business, you can create a positive and memorable experience that sets the stage for a fruitful relationship, whether or not an offer is extended. 

2. Reflecting Company Culture and Values:

The way you treat candidates speaks volumes about your business culture and values. By demonstrating respect, transparency, and professionalism throughout the recruitment journey, you showcase your commitment to fostering a supportive and inclusive work environment. Candidates are more likely to gravitate towards businesses that align with their personal values and beliefs. 

3. Building Employer Brand Reputation:

In today's interconnected world, employer branding plays a pivotal role in attracting top talent. Candidates often research prospective employers online, seeking insights into your company's reputation and culture. By consistently treating candidates like VIPs, you can bolster your employer brand reputation, positioning your business as a desirable place to work. 

4. Enhancing Candidate Experience:

A positive candidate experience can significantly impact your business’ ability to attract and retain talent. Treating candidates like VIPs entails providing clear communication, timely feedback, and personalised attention throughout the recruitment process. Such gestures not only enhance the candidate experience but also differentiate you from your competitors vying for the same people. 

5. Cultivating Talent Advocates:

Candidates who receive VIP treatment are more likely to become enthusiastic advocates of your business, regardless of whether they ultimately accept a job offer. Word-of-mouth referrals from satisfied candidates can be a powerful recruiting tool, attracting like-minded professionals who value the same level of respect and appreciation.

6. Driving Business Success:

Ultimately, treating candidates like VIPs isn't just about winning talent - it's about driving business success. A talented and engaged workforce is a cornerstone of growth and innovation. By prioritising the VIP treatment for candidates, employers invest in the foundation of their future success, ensuring that they attract, retain, and develop the best talent in the industry. 

In conclusion, the imperative to treat your candidates like VIPs is clear. In a competitive talent landscape where first impressions matter, company culture is scrutinised, and candidate experience is paramount, you cannot afford to overlook the importance of prioritising the needs and expectations of potential employees. By embracing the VIP treatment philosophy, you can position your business as an employer of choice, attracting top people with talent to drive long-term business success.

To find out how we help businesses like yours to create and implement meaningful VIP strategies to find, attract, engage and secure the best people, contact us at